Elevate customer experiences with our CES survey software
Capture and act on customer insights effortlessly with Simplesat.
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🙌 Everything you need for turning feedback into action
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Surveys your customers will love
Simplesat's fun, customizable surveys reflect your brand, elevating the feedback process. This playful personalization sparks increased response rates and nurtures brand loyalty.
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Analytics your team can understand
More than collecting feedback, Simplesat deciphers it. Our dashboards offer a digestible overview. Dive deeper for insights, or craft custom reports to find specific answers.
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Stay updated on the go
With our Slack and Microsoft Teams integrations, receive instant feedback notifications. Prefer email? Subscribe for alerts. Don't miss a beat and close the feedback loop anytime, anywhere.
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Your marketing team’s secret weapon
Simplesat's end-of-survey review buttons amplify 5-star reviews. Display positive feedback live on your website and sync stellar ratings to your CRM to reveal your biggest fans.
Simplesat is a leader in customer feedback management
Simplicity, flexibility, an amazing support team. We’re here to make our clients’ lives easier. See below why they love Simplesat!
✨ What makes Simplesat different?
🪄 Simplesat integrates with your stack
What is CES
(Customer Effort Score)?
CES evaluates the ease of customer interactions. It gauges the effort needed from customers to use your product/service, or to resolve issues through Support.
Why is CES important?
Gartner research shows that high-effort interactions result in 96% customer disloyalty. If you can provide low-effort interactions instead, the rate of disloyalty falls to 9%.
Using CES helps you discover the points of friction that drive customers away. By analyzing CES data, you can streamline processes, optimize support channels, and provide an accessible, intuitive customer experience.
How do you measure CES?
CES surveys ask the customer to rate the ease of a recent experience.
The scores are categorized into positive, neutral, and negative feedback.
There are a few different ways to calculate your CES! Here’s a simple method:
CES = (Number of Positive Ratings / Total Number of Survey Responses) * 100
So, assuming you received 10 survey responses:
(7 positives, 1 neutral, and 2 negatives)
CES = (7 / 10) * 100 = 70%
Because there are different ways to structure the survey and calculate the score, CES isn’t a metric you can use to compare your company to others. Instead, use CES benchmarking to track your own progress.
Improving your CES means you are making your product/service more customer-friendly.
To make the most out of CES surveys…
Simplesat lets you add a follow-up question, where the customer specifies what made their experience especially easy or especially difficult. Multiple-choice questions are especially useful here.
