Key takeaways
Former Syncro Sales Manager, Crystal Henkle, talks about how the company approaches both marketing and customer service from a sales standpoint.
- Delivering good customer satisfaction should come from a place of experience.
- Building new features means keeping these in mind:
- It’s vital to listen. Have a community-driven feature track in which you get the things that helped (or did not help) the client. The list can result in quality-of-life strategies - for example, starting a Reddit channel and be active on Facebook groups
- In making everything easier for the customers, the front end (sales) must be in great alignment with the developers/ technicians. The sales people bring in first-hand concerns from the customers, while the developers streamline the process.
- Consider the customers' time. They should not have to pick up the phone every time they encounter problems.
- Do not stretch yourself. Be present where it matters, and automate the small tasks that can be automated.
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Quotes
“Just because you are busy doesn't mean you are productive.”
“Building relationships are kind of one and the same no matter what industry you’re in.”
“Having a proactive mindset is really important - as well as putting your customers first.”
“People are people, and building relationships are kind of one and the same, no matter what industry you're in. And I believe that building relationships with people is the key to really anything”.
“As we grow, we’re continuing to listen"
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