Customer feedback is essential for improving business operations and increasing customer satisfaction. But how best to collect and analyze this feedback?
With so many tools available, it can be hard to know which one is the best fit. Qualtrics is a popular choice, but it’s not the only option. Simplesat offers a straightforward and flexible alternative.
We admit we have an obvious bias here, but we’re always happy to receive feedback from users who’ve tried both options. So let’s take a closer look at how Qualtrics and Simplesat compare!
User experience and ease of use
Qualtrics’ complexity
While Qualtrics offers many powerful solutions for CX management, users frequently struggle with its interface. As one user put it, “It’s kind of hard to navigate through,” especially when your primary interest is in collecting CSAT/NPS/CES feedback.
🏆 Simplesat’s simplicity
Simplesat is built with usability at its core. This is part of our origin story!
The straightforward design ensures that even new users can easily navigate and manage feedback collection. Simplesat only takes a few minutes to set up, and it’s intuitive to use.
Customer support and responsiveness
Variable Support quality with Qualtrics
Qualtrics has a large Support team, and while many agents deliver exceptional assistance, others may be newer, less experienced, or overwhelmed by the high demand. This leads to inconsistent support experiences.
🏆 Simplesat’s small and focused Support team
Simplesat prioritizes service excellence above everything else. Whether through live chat or direct working sessions, Simplesat’s team ensures users have the help they need to quickly resolve issues. Check out our testimonials here!
Customization flexibility
🤷♂️ Effortless customization in Simplesat
Simplesat offers effortless customization with Zendesk, Hubspot, Gladly, Slack, and many other platforms, so it’s easy to add surveys to existing processes.
🤷♂️ Qualtrics offers a selection of survey themes
Qualtrics boasts robust customization too. Like with Simplesat, it’s easy to preview the survey before deploying it, and you have a number of appealing survey themes to choose from. We’re declaring it a tie!
AI solutions
🏆 Comprehensive AI solutions in Qualtrics
When it comes to AI capabilities, Qualtrics is the clear winner. It wields the “largest database in the world of human sentiment” and offers predictive insights into customer needs.
Simplesat’s more cautious path to AI adoption
Currently, our primary AI feature is Topics, which helps analyze and categorize customer sentiment. We aim to keep thoughtfully exploring AI innovations over time.
Reporting and dashboard insights
Potentially overwhelming reporting in Qualtrics
Qualtrics offers extremely detailed reporting tools. However, it takes more effort to filter and analyze specific feedback, and it’s easy to get lost in the numbers.
🏆 Customizable dashboards in Simplesat
Simplesat’s real-time dashboards offer unmatched flexibility. Teams can create tailored views for specific roles—such as agent dashboards or executive-level overviews—making it easier to interpret and act on data. One user praised, “You can create a dashboard just for agents, or an executive dashboard to present to leadership.”
Price and value
🤷♂️ Simplesat: accessible and flexible pricing
Simplesat offers straightforward, accessible, and transparent pricing plans tailored to meet the needs of businesses of all sizes.
🤷♂️ Qualtrics: Premium pricing for CX management
Beyond customer feedback, Qualtrics provides a comprehensive suite of tools for customer experience management, market research, and advanced data analytics. For organizations that leverage Qualtrics’ full range of features, the investment can be well worth it. However, for teams focused primarily on survey collection and analysis, this premium price tends to be too much.

Which is better for your organization?
Whether you’re a small team looking for an affordable way to gather customer feedback or a larger organization requiring flexibility, Simplesat is a standout choice for collecting and analyzing CSAT, NPS, and CES survey data. Our pricing is more accessible, and our support team consistently delivers world-class service tailored to your needs.
However, if your organization is already invested in Qualtrics’ broader experience management (XM) tools, it may make more sense to use its survey-making capabilities as part of its comprehensive suite of solutions.
Still unsure which solution is the right fit? Don’t hesitate to contact our support team for a personalized walkthrough of Simplesat’s features and how we can meet your feedback needs. We’re always happy to help you make the best decision for your business!
About Simplesat: Simplesat is the leading omnichannel survey app designed to enhance customer feedback management across various platforms, including Zendesk, Salesforce, and Gladly. Trusted by businesses worldwide, Simplesat delivers actionable insights that drive business growth and customer satisfaction.