At its core, Eventshop is committed to enhancing fan experiences.
From concerts to sporting events, the company blends the physical and digital worlds, offering interactive event tickets and custom, city-specific merchandise.
Jared Foldy, Head of Digital Product, plays a pivotal role in ensuring fans engage with these offerings and create lasting memories. “We’re all fans ourselves and we love music and we love sports. And so it’s fun to be able to serve fans in a way that we can be really excited about,” Jared shares.
The challenge of uncharted support
When Jared joined Eventshop, he was tasked with overhauling the company’s support system. At the time, Eventshop lacked structured customer satisfaction (CSAT) metrics and a comprehensive feedback mechanism.
When using Zendesk as their primary ticketing tool, its built-in survey function felt rigid and limited, failing to capture the nuanced feedback Jared and his team were seeking. “There was so much insight we were craving, like written feedback, that we just weren’t able to get,” he recalls.
Discovering Simplesat’s impact on customer relationships
Jared’s prior experience with Simplesat made recommending it a no-brainer.
With Simplesat’s integration, Eventshop moved beyond basic CSAT scores to gain a deeper understanding of customer sentiment. “Beyond just simple CSAT, we were lacking just deeper insight into customer feedback,” Jared explains.
This new level of feedback gave the team actionable customer feedback data, transforming how they approached support interactions and product development.
Why Simplesat was the right choice
Several key strengths led to the decision to adopt Simplesat: its intuitive user experience, seamless integration with systems like Zendesk, Gorgias, and Shopify; the flexibility to customize feedback requests.
Jared mentioned how the initial onboarding with Simplesat had been one of the key factors in choosing the platform.
The support that we got with onboarding and even our trial with Simplesat was such a differentiator compared to other platforms that do similar things.
“I recall Hannah on the support team was really gracious and helpful in helping us set up our pretty specific use case in how we were wanting to use Simplesat.”
The intuitive nature of Simplesat made the integration feel effortless, allowing them to gather valuable feedback without additional technical hurdles.
The simplicity and low-effort required for customers to leave feedback contributed to Eventshop’s high response rates. For the team, this meant gaining immediate, actionable insights that could be shared internally, helping to boost morale and improve overall customer satisfaction.
Shaping the future with customer insight
Today, Jared continues to leverage Simplesat as Eventshop grows. The feedback collected has become an integral part of shaping the company’s support strategies and product evolution.
With a clearer picture of customer sentiment, the team feels confident in enhancing the fan experience even further, keeping Eventshop on the cutting edge of fan engagement. “Several reasons kind of roll into that decision to recommend [Simplesat].
The amazing support and onboarding, and the reporting functions within Simplesat, and the really powerful customizations for different types of surveys — how they’re all laid out and how they can be dynamic. That last point was really important to us. The minimal effort that’s required for customers to leave feedback is a huge, huge win.” Jared concludes.
With Simplesat, Eventshop isn’t just meeting customer expectations—it’s exceeding them, ensuring every fan feels seen, heard, and valued.
About Simplesat: Simplesat is the leading omnichannel survey app designed to enhance customer feedback management across various platforms, including Zendesk. Trusted by businesses worldwide, Simplesat delivers actionable insights that drive business growth and customer satisfaction.
