2026 CSAT & NPS benchmark report
Is a 90% CSAT actually good?
Compare your CSAT and NPS by industry and company size, based on 3.5 million responses collected in 2025.
87.8%
benchmark CSAT
52
benchmark NPS
What the data shows
Overview
CSAT at a glance
Customer satisfaction scores run high. Nearly two-thirds of companies score 90% or above, while fewer than one in ten score below 60%.
NPS at a glance
Companies are far more spread out on NPS than on CSAT. Just over half score 50 or above, and about one in twelve scores below zero.
By segment
Company size
CSAT barely moves with company size. NPS is a different story: it drops to 35 at companies above 1,000 employees, well below the 52 average.
By industry
Satisfied customers, quiet promoters
Technology tops satisfaction at 92.4% and sits seventh of eight on advocacy. Healthcare & Life Sciences leads NPS at 74, but has a middling CSAT score.
High CSAT doesn't guarantee high NPS, or vice versa. The difference between the two can tell you where to look next.
Get the full report
Download the full 2026 report for benchmarks by industry and company size, plus guidance for interpreting your own scores.
Based on 3.5 million responses collected through Simplesat between January and December 2025. Full methodology in the report.
