Blend Simplesat CSAT with GA4 and Ads in BigQuery
Live in minutes
70+ Integrations
No extra tools for most setups
Add CSAT to your Google Cloud stack
Connect
Generate a Simplesat API key and route responses into BigQuery via Supermetrics or ETL.
Configure
Map fields - score, comment, type, timestamp - to your schema. Schedule via Airflow.
See results
Responses land as rows. Join CSAT with GA4, Ads, or support data, then feed Looker.
Why GCP teams use Simplesat
On Google Cloud — GA4 in BigQuery, Looker dashboards? Simplesat adds CSAT.
Typed rows for serverless SQL
Each response is a typed row - score, comment, type, timestamp. Query at scale.
Join CSAT with Google data
In BigQuery, join scores with GA4 sessions, Ads conversions, or support volume.
Feed Looker and Looker Studio
BigQuery is the native source for both. Add CSAT as a dimension or report.
What the BigQuery integration does
Simplesat exposes response data — scores, comments, metadata — via its API for loading into BigQuery via Supermetrics or ETL.
Every survey response lands in your warehouse automatically: scores, comments, sentiment, and synced metadata as query-ready tables. Join customer satisfaction with revenue, ticket, and product data wherever your analysts already work.
What you need
Google BigQuery
plan:
Google Cloud (all BigQuery tiers)
Simplesat plan:
Standard or higher
Permissions:
Simplesat API key; BigQuery dataEditor IAM; ETL
Setup time:
2–4 hours (eng.)
Google BigQuery is Google Cloud's fully managed, serverless data warehouse for petabyte-scale analytics using standard SQL. Teams use it as the central store for GA4, Google Ads, and telemetry, with Looker downstream.
The Simplesat integration makes CSAT, NPS, and 5-star response data available via the API for loading into BigQuery through Supermetrics or a custom ETL pipeline. Once loaded, satisfaction scores sit alongside your Google Cloud data.
Works with your whole stack
Frequently asked questions
Do my agents need a Simplesat login?
No. Customer ratings land right on the ticket in your helpdesk, so agents see their feedback without logging into Simplesat at all. Only the people who build surveys, dashboards, and reports - your admins and managers - need a seat.
Can I delay surveys until an issue is really resolved, and prevent over-surveying?
Yes. Set a delay so surveys send only after the conversation is truly resolved, matched to your reopen window. Suppression rules stop anyone from being surveyed too often, and you can exclude topics, inboxes, or tags entirely.
Can you build a custom integration for our stack?
Yes, custom builds are available for Enterprise users. If our native integrations don't cover what you need, our team can build a new one for you, with no engineering work on your side. Share your use case and we'll map out the best path for you.
Can survey data flow into Power BI, Snowflake, Looker, or our data warehouse?
Yes. Native connectors cover Snowflake, BigQuery, Databricks, and Amazon Redshift. Feedback also flows into Power BI, Tableau, Looker Studio, Google Sheets, and Geckoboard. Need something custom? Scheduled CSV exports, webhooks, and the API can pipe your data anywhere else.
Can customers answer with one click in the email?
Yes. The first click in the email records the rating instantly, even if the customer never opens the follow-up page. Anything they add after that, comments or extra answers, enriches the same response.
Do integrations or API access cost extra?
No. Integrations, API access, and webhooks are included on every plan. The one exception is Salesforce, which starts on Pro because it typically involves custom objects and deeper setup. Enterprise adds custom-built integrations from our team.
Do I need a developer to set up integrations?
No. Standard integrations are a Marketplace install and a few configuration steps. No code required. Our API is available for custom builds, but most teams never need it.
Can I send survey data to tools outside my helpdesk?
Yes. Simplesat pushes feedback to 100+ tools automatically: CRMs like Salesforce and HubSpot, BI platforms like Power BI, spreadsheets like Google Sheets, and communication tools like Slack. No exports, no manual work.
