Published
September 1, 2026
Feature
Merge tags in call-to-action buttons

A call-to-action button can now build the right link for each customer at the moment they answer, from ticket data you already send. One survey serves 25 stores, and scores stay in one report.
The confirmation page is the moment you have a customer's full attention, and now the button can match it. Write {{ticket.store}} in the link field, and Simplesat sends each customer to the right page for their store, brand, or region.
It also retires a familiar workaround: duplicating the whole survey per location just to change one link.
- Any ticket attribute you send resolves automatically, nothing to configure
- Scores stay whole, grouped by store or brand in Reports
- Works on every button, including the preset review buttons