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On feedback and customer experience

Practical takes on feedback, support, and the work of delivering great CX.

April 6, 2026

Qualtrics vs. Simplesat migration guide (2026)

If you're looking for a Delighted alternative that preserves what made Delighted good (simple surveys, fast setup, clean integrations) without the complexity of a full enterprise platform, this guide will help you decide.

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May 2, 2025

30 crucial questions to ask customers about your service

In online retail, customers don’t remember every click—they remember how you made them feel. That feeling is shaped by service: how responsive, respectful, and…

Survey strategy
May 2, 2025

Top consumer trends 2025

In this guide: Who is the 2025 consumer? Consumer trends to watch in 2025 The future of consumption is personal It’s never been harder to predict emerging…

Industry insights
April 29, 2025

How to use feedback to increase sales

Research tells us that 86% of buyers are willing to pay more for a better experience. If you're not using customer feedback to improve the CX and drive sales,…

Customer experience
April 18, 2025

10 Key retail metrics to track in 2025

Success in retail is driven by data.Tracking the right metrics helps you understand customer behavior, optimize operations, and improve customer satisfaction.…

Industry insights
April 8, 2025

What makes a great post-purchase survey?

Customer feedback is the key to improving the shopping experience and building long-term loyalty. A well-designed post-purchase survey can provide invaluable…

Survey strategy
April 2, 2025

6 customer feedback trends reshaping retail in 2025

Staying ahead of customer feedback trends is essential. By anticipating and responding to evolving customer expectations, you can turn feedback into long-term…

Industry insights
February 21, 2025

How consumer behavior shapes retail success

For retailers, understanding consumer behavior is crucial for crafting effective strategies that drive sales and improve customer loyalty. But this isn’t a…

Industry insights
February 21, 2025

Secure repeat purchases & build long-term customer loyalty with Simplesat surveys

In the pressure-cooker world of retail, winning a customer is only half the battle—the real challenge lies in keeping them loyal. With countless alternatives…

Customer experience
January 24, 2025

How to increase response rates for NPS surveys

On a scale from 0 to 10, how likely are you to recommend our product/service to a friend or colleague?It’s a simple question, but it can tell you a great deal…

Survey strategy
January 20, 2025

Microsurveys – a small tool driving big insights

Microsurveys are a relatively new and powerful way to collect targeted feedback from users. Unlike traditional surveys, which can be long and tedious,…

Survey strategy
January 17, 2025

Understanding the customer journey — A tool for building better relationships

Customer experience directly impacts sales, as shown by research: 89% of US consumers say negative experiences influence their buying decisions, yet only 49%…

Customer experience
January 13, 2025

Is Simplesat better than Qualtrics for customer feedback collection & analysis?

Customer feedback is essential for improving business operations and increasing customer satisfaction. But how best to collect and analyze this feedback?With…

Tool guides