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On feedback and customer experience

Practical takes on feedback, support, and the work of delivering great CX.

April 6, 2026

Qualtrics vs. Simplesat migration guide (2026)

If you're looking for a Delighted alternative that preserves what made Delighted good (simple surveys, fast setup, clean integrations) without the complexity of a full enterprise platform, this guide will help you decide.

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January 9, 2025

The future of seamless service — Customer support trends for 2025

In the world of customer support, 2024 was the year of AI. Will the AI adoption trend continue, or is it a bubble preparing to burst? What other trends should…

Customer experience
January 8, 2025

What are open-ended questions in customer surveys? Definition, examples, and best practices

Customer feedback is a vital component of business success, and open-ended questions are an extremely effective way of soliciting feedback. These survey…

Survey strategy
December 12, 2024

Simplesat is now officially SOC 2 compliant!

Service excellence is at the heart of Simplesat. If you are a Simplesat customer or partner, your trust drives everything we do.Because we care deeply about…

Company news
December 12, 2024

Driving business success through market research surveys

Ever feel like you're navigating your business blindfolded? You're not alone. Many companies struggle to understand their customers' needs and preferences. But…

Survey strategy
December 12, 2024

10 Key customer service metrics you should be tracking

Ever wonder how top companies keep their customers smiling? The secret is in the customer service metrics they use.Let's dive into the world of these powerful…

Customer experience
November 26, 2024

How to boost your NPS score and feedback rates

The Net Promoter Score (NPS) is a well-known and widely adopted metric for understanding customer satisfaction and loyalty. Originally developed by Bain and…

Survey strategy
November 19, 2024

What is a CSAT score? Definition, formula, tips

In this guide: How to measure customer satisfaction with CSAT surveys What is a good CSAT Score? Why the Customer Satisfaction Score matters Factors affecting…

Feedback fundamentals
September 25, 2024

Why tracking Question Completion matters in your surveys

Hidden insights for a higher response rate In customer feedback analysis, the devil’s in the details. You can get some powerful insights by delving into the…

Survey strategy
July 9, 2024

Reducing friction: Why you need to start measuring Customer Effort Score

Think of a customer trying to navigate through a cluttered and un-intuitive user interface. Despite wanting to engage with your product/service, they end up…

Feedback fundamentals
May 3, 2024

When customer satisfaction metrics backfire: Applying Goodhart's Law to customer feedback

Customer satisfaction metrics are an important part of building a service-oriented business. By tracking satisfaction scores over time, you can spot patterns…

Feedback fundamentals
December 22, 2023

Scaling up and reaching out: a 2023 retrospective & what lies ahead for Simplesat

https://www.youtube.com/watch?v=AJIPfgZFfQw&t=14s Timestamps 00:00 Introduction 00:13 New Features in 2023 00:30 Q1 Dashboard Redesign 01:36 Q2 Survey…

Company news
November 10, 2023

How to ruin your customer satisfaction score

Jump to Why do this? Questions to ask Questions NOT to ask What else can you do? You’ve probably heard that one in three customers walk away from…

Feedback fundamentals