Embed CSAT & NPS surveys in Mailchimp
Live in minutes
70+ Integrations
No extra tools for most setups
Up and running in under 10 minutes
Connect
Authenticate Mailchimp in Simplesat - lists and audiences sync instantly.
Configure
Add a Simplesat survey block to any campaign. Merge tags tie each response to a subscriber.
See results
Responses flow into Simplesat reporting; contact records update with the latest score.
Integrating Simplesat with
Mailchimp
Why Mailchimp teams pick Simplesat
Mailchimp sends the email. Simplesat captures what subscribers actually think.
Surveys in every send
Embed one-click CSAT, NPS, or 5-star in any campaign. Subscribers answer in one tap.
Feedback on the record
Scores and sentiment tags write back to subscribers, so you segment by satisfaction.
Beyond open rates
Track CSAT and NPS trends across campaigns and segments - not just clicks.
Everything the integration does
Simplesat embeds surveys in your Mailchimp campaigns and writes feedback back to contact records — every send becomes a feedback moment.
Add a survey to any campaign, or email and seamlessly send to your entire list at once. Dynamic fields within the survey embed identify each response. Set up and send a quarterly NPS campaign within minutes.
Add rating and sentiment tags to contacts, segment campaigns by who's delighted and who needs a save: promoters get the referral ask, detractors get the apology.
Each contact's record carries their latest CSAT, NPS, and sentiment, visible to anyone who opens it and usable in any segment, view, or automation you build on top.
What you need
Mailchimp
plan:
All Mailchimp plans
Simplesat plan:
Standard or higher
Permissions:
Mailchimp account authentication (OAuth)
Setup time:
Under 10 minutes
Mailchimp is the world's leading email marketing platform, used by millions of businesses in 175+ countries to send newsletters and manage audiences. Owned by Intuit, it spans Free, Essentials, Standard, and Premium tiers.
The Simplesat integration embeds one-click CSAT, NPS, and 5-star surveys into any Mailchimp campaign via a code block. Merge tags identify each respondent, scores and sentiment tags write back to subscriber records, and reporting tracks trends across campaigns.
Works with your whole stack
Frequently asked questions
Do my agents need a Simplesat login?
No. Customer ratings land right on the ticket in your helpdesk, so agents see their feedback without logging into Simplesat at all. Only the people who build surveys, dashboards, and reports - your admins and managers - need a seat.
Can I delay surveys until an issue is really resolved, and prevent over-surveying?
Yes. Set a delay so surveys send only after the conversation is truly resolved, matched to your reopen window. Suppression rules stop anyone from being surveyed too often, and you can exclude topics, inboxes, or tags entirely.
Can you build a custom integration for our stack?
Yes, custom builds are available for Enterprise users. If our native integrations don't cover what you need, our team can build a new one for you, with no engineering work on your side. Share your use case and we'll map out the best path for you.
Can customers answer with one click in the email?
Yes. The first click in the email records the rating instantly, even if the customer never opens the follow-up page. Anything they add after that, comments or extra answers, enriches the same response.
How do I switch from Delighted or another survey tool?
Import your historical feedback, scores and comments included, with a simple CSV import, so your trend lines stay intact. Most teams handle it themselves in minutes, and our team is happy to assist with more complex migrations. You can run Simplesat in parallel with your current tool until you're ready to switch.
Can customers leave reviews on Google or Trustpilot?
Yes. Thank-you pages can invite customers to share their experience on Google, Trustpilot, or another review site you choose. You control which surveys include the invitation and how it's presented.
Do integrations or API access cost extra?
No. Integrations, API access, and webhooks are included on every plan. The one exception is Salesforce, which starts on Pro because it typically involves custom objects and deeper setup. Enterprise adds custom-built integrations from our team.
Do I need a developer to set up integrations?
No. Standard integrations are a Marketplace install and a few configuration steps. No code required. Our API is available for custom builds, but most teams never need it.
