Simplesat vs. SmileBack

The SmileBack alternative that asks your clients the next question

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SmileBack, sold by ConnectWise as Customer Feedback, puts a one-click rating in your closed-ticket email. Simplesat does too, then asks an unhappy client what went wrong while the ticket is still fresh.

SmileBack logo

SmileBack

is best for...

MSPs that want clients to rate every closed ticket in one click, and a survey that stays exactly that simple.

Net CSAT ranked against your peer group
Technician, company, and board leaderboards
Every feature on every pricing tier

Simplesat is best for...

MSPs that want the reason behind each rating, and one program for ticket CSAT and client NPS that doesn't stop at email.

One-click surveys in Zendesk, Gladly, Gorgias, and 100+ tools
Set up in minutes, no consultants or training
Self-serve pricing that doesn't require procurement

Simplesat vs. SmileBack

SmileBack logo
SmileBack
Best fit
One-click CSAT that asks the next question
One-click CSAT for MSP service desks
Pricing
Public pricing, no sales call
Published tiers, monthly or annual
Agent seats
Unlimited rated agents
Priced on agents receiving feedback
Security
SOC 2 Type II, GDPR, CCPA
App regions in North America, EU, Australia
Survey and metrics
CSAT, NPS, CES, and 5-star
CSAT, NPS, and project surveys
Helpdesk connection
Native helpdesk apps, 100+ integrations
ConnectWise, Autotask, HaloPSA, and more
Conversation feedback
A note and custom fields on the ticket
Rating and comment in a ticket note
Closing the loop
Alerts and follow-up tickets
Alerts and rules that create a ticket
Team reporting
Agent, customer, company, and survey
Agent, company, and board leaderboards
Specialist depth
Your score against an industry average
Peer group rankings, ConnectWise PSA depth
Best fit
Simplesat
One-click CSAT that asks the next question
SmileBack
One-click CSAT for MSP service desks
Pricing
Simplesat
Public pricing, no sales call
SmileBack
Published tiers, monthly or annual
Agent seats
Simplesat
Unlimited rated agents
SmileBack
Priced on agents receiving feedback
Security
Simplesat
SOC 2 Type II, GDPR, CCPA
SmileBack
App regions in North America, EU, Australia
Survey and metrics
Simplesat
CSAT, NPS, CES, and 5-star
SmileBack
CSAT, NPS, and project surveys
Helpdesk connection
Simplesat
Native helpdesk apps, 100+ integrations
SmileBack
ConnectWise, Autotask, HaloPSA, and more
Conversation feedback
Simplesat
A note and custom fields on the ticket
SmileBack
Rating and comment in a ticket note
Closing the loop
Simplesat
Alerts and follow-up tickets
SmileBack
Alerts and rules that create a ticket
Team reporting
Simplesat
Agent, customer, company, and survey
SmileBack
Agent, company, and board leaderboards
Specialist depth
Simplesat
Your score against an industry average
SmileBack
Peer group rankings, ConnectWise PSA depth
Why Simplesat over
SmileBack

Why teams switch

Know why before you call

A frown with no comment tells you a client is unhappy, not why. On every plan, Simplesat asks why, so your call can start from what they told you.

One program, more places to ask

Text a client a survey link after an onsite visit, or embed a survey on your website. Run client NPS by email on a schedule next to your ticket CSAT.

Every technician, on every plan

SmileBack's price depends on how many agents receive feedback and adjusts as your team grows. In Simplesat, there's no limit on technicians being rated.

Where

SmileBack

wins

Keep SmileBack if three faces on every closed ticket is the whole job; it asks that one question well. If your MSP belongs to a peer group, you can request access to SmileBack's Peer Leaderboard, which ranks your Net CSAT and response rate against the other members. Simplesat compares your score with an industry average instead. Every SmileBack feature comes on every pricing tier, while some of Simplesat's, like rules that show or hide a question based on an earlier answer, start on Pro.
We tailor surveys to our corporate identity, and the Autotask PSA integration ensures a seamless flow for our work processes.
Michael F.
IT Service Manager, SBIT AG
Easy setup and integration with ConnectWise PSA. Having feedback data synced back into our PSA makes maintaining customer relationships easier.
Geoff C.
Professional Services Manager, Fairdinkum Consulting
Simplesat attaches feedback to ConnectWise records and sends near-live Teams alerts, helping us celebrate team successes.
Werner B.
Smart Dolphins IT Solutions
After switching from SmileBack, Simplesat imported our ratings and enabled advanced ConnectWise workflows with custom fields and Zapier integrations.
Kris G.
Scout Technology Guides

Switch from

SmileBack

in 3 steps

Step 1

Connect

Install from your helpdesk marketplace and authorize in one click.

Step 2

Configure

Pick your survey type, match your brand, and set trigger rules

Step 3

See results

Responses flow into Simplesat and your helpdesk from day one.

Fits right into your workflow

100+ integrations including Zendesk, Gladly, Salesforce and Gorgias — plus Slack, Teams, Power BI, and more. Set up in minutes.

View all integrations

Named a preferred partner by Zendesk, Gladly, and Gorgias

See how your team is really performing

Explore Simplesat with real data. No login, no setup, no pressure.

About this alternative

What is

SmileBack

SmileBack is a customer feedback tool that ConnectWise sells as Customer Feedback and calls "designed specifically for MSPs." Clients rate a closed ticket by clicking one of three faces in the email, and it runs NPS email campaigns too. It connects to ConnectWise PSA, Autotask, HaloPSA, and Kaseya BMS, and tracks Net CSAT on a real-time dashboard.

It stops being enough when a rating leaves you wondering why, or when you want to ask clients somewhere besides email. Simplesat keeps the one-click rating and does both.

Frequently asked questions

Is ConnectWise Customer Feedback the same as SmileBack?

Yes. ConnectWise sells SmileBack as "Customer Feedback (formerly SmileBack)," and the SmileBack name still appears in its app and documentation. Everything on this page applies under either name.

Which PSAs does Simplesat work with?

ConnectWise PSA, Autotask, HaloPSA, Kaseya BMS, Syncro, NinjaOne, Atera, RepairShopr, and Kaseya Vorex, plus Zendesk, Freshdesk, and Freshservice, among more than 100 integrations. Once your PSA is connected and the survey code is in your closed-ticket email, every response comes in tied to its client, ticket, and technician.

Will a follow-up question cost us ratings?

No. The rating is still one click in the email, and it's saved on that click, before the client sees the follow-up question. A client who skips the follow-up still leaves their rating.

What does switching from SmileBack involve?

It's self-serve. Create a survey, connect your PSA, and paste the Simplesat survey code into the closed-ticket email template where SmileBack's snippet sits now. You can be live the day you sign up, and most teams have feedback coming in within a few days. Simplesat can run beside SmileBack while you make the move.

Can we bring our SmileBack history over?

Yes, from a CSV export. There's no SmileBack preset, so you map the columns to a Simplesat survey by hand, and a date column puts each response on the day it was given. The import is free, and our team will help if you'd like.

How is Simplesat priced?

Simplesat publishes its prices. Plans are based on monthly responses and billed monthly or annually, except Enterprise, which is quoted and billed annually. Technicians see their feedback in the PSA without logging in, and the number of admin and manager logins depends on your plan. The free trial runs 14 days and doesn't need a credit card.